National Trust "#LoveTheCoast" by 18 Feet & Rising

John Cooper Clarke narrates a self-penned poem for a new National Trust campaign.

The spot, by 18 Feet & Rising, combines images of families on beaches with Clarke’s narration to mark the 50th anniversary of the charity’s Neptune Coastline Campaign. The National Trust will spend the rest of the summer asking the public to sum up why they love the coast on Twitter via "#lovethecoast" and use the ideas to complete the poem. The work was created by Alex Delaney and Johnny Leathers, and directed by Thomas Bryant through Agile.