TalkSport has pulled off the Wireless Group’s biggest sponsorship
deal by persuading Nationwide Building Society to back its coverage of
The package, believed to worth around pounds 750,000, covers sponsorship
of TalkSport’s exclusive coverage of England’s home games in the run up
to Euro 2000 and the combined Euro 2000 coverage of TalkSport and the
Wireless Group’s network of independent local radio stations.
Nationwide, the official sponsor of the England football team, will also
put its name to five of the station’s one-hour phone-ins with England
manager Kevin Keegan, receive branding on national and local press
advertising and TalkSport’s double-decker ’Sport Bus’, which will appear
at both of England’s pre-tournament home games.
The deal will run until July and was put together by TalkSport’s
sponsorship manager Adam Rowland and Nationwide’s sponsorship agency MGA
Chris Morgan, head of sponsorship at TalkSport’s sales house Impact,
said: ’TalkSport will take coverage of the England team to a wider
grass-roots fan base. Nationwide’s broad customer base makes it the
perfect partner for us.’
Meanwhile, Talksport has signed up another client for a sponsorship
package believed to be worth around pounds 500,000.
The interactive betting service Blue Square will sponsor a series of
features on sporting statistics, hosted by the former Ipswich and
Manchester United player Alan Brazil. The sponsorship will run until the
end of the year.