- Nationwide Building Society has appointed MVi, Tempus Group's new media and sponsorship consultancy, to advise on future new media strategic marketing issues following a competitive pitch.
MVi will work alongside Nationwide's in-house team and other agencies to integrate on-and off-line brand strategy. Its main focus will be new product development and route to market support, and the generation of profitable business for nationwide.co.uk.
Graeme Hughes, head of electronic channels at Nationwide, said: "Nationwide have led the way in the marketing of financial services products over the Internet. As the online market continues to grow, the appointment of MVi to our team shows our intention to continue to stay ahead of the market".