Nationwide "ISA savings" by VCCP

Comedians get brutally honest about saving in Nationwide's spots for its ISA prize draw.

"Payday saveday" star Adam Rowe returns to the stage to chat through his money woes, while fellow comedians Amir Khosohkan, Laura Smyth and Esther Manito showcase the ups and downs of saving, with debilitating results.

The campaign aims to boost Nationwide’s new ISA prize draw, which gives savers the chance to win up to £20,000 in a giveaway totalled at £500,000. It was directed by Dan & Elias through VCCP Kin. Media is handled by Wavemaker.

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