Nationwide "ITV idents" by VCCP

Nationwide tackles flat sharing, cats and sources of happiness in 10-second "micropoems" for a series of spoken word idents sponsoring ITV and UTV documentaries.

The work continues the "Voices" theme the building society began rolling out in 2016.

The films were all shot in one day in an open mic setting and were directed by VCCP’s deputy executive creative director Jim Thornton, who has shot previous Nationwide campaigns.

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