Emery McLaven Orr, the agency that scooped a coveted place on the
Rover roster last year, has stepped into the void left by the Nationwide
Building Society’s sacking of GGT last month.
Nationwide announced two weeks ago that it would not be renewing its
contract with GGT, declaring it had no need of a full-service
It intimated, however, that media would remain with the GGT joint
venture, Media Solutions.
The building society will now use EMO to handle the creative work for
its local and national campaigns, worth an estimated pounds 6 million.
TV will be handled on an ad hoc basis, although GGT created two
commercials for the society a year ago.
EMO which, like Nationwide, is based in Swindon, made its name as a
specialist local shop, working on accounts in conjunction with lead
agencies to provide creative for regional promotions and campaigns. This
worked particularly well on such accounts as BMW, alongside WCRS, and
was extended to the Rover business last year (Campaign, 15
The agency’s group director, Simon McLaven, confirmed EMO had been
working with Nationwide for three years, handling such projects as
branch-focused material, but it would now handle all press advertising.