Nationwide "Payday saveday" by VCCP

Nationwide shares saving advice with a standup spot.

As the impending doom of Brexit's Halloween deadline looms over us, Nationwide has launched a series of ads encouraging people to start saving money at the end of each month.

The ads feature comedians Adam Rowe, Helen Bauer, Maisie Adam and Sunil Patel as they talk about the perils of saving money through a series of anecdotes. While Helen reveals the perks of stashing money in her bra on a night out, Adam chats about the ecstasy of finding a fiver in his old jacket. This ad is the next chapter in the society's "Voices nationwide" campaign, which aims to celebrate people’s lives in their own words. The work was directed by Theo Delaney through VCCP.

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