Nationwide Review: An Expert’s View - Nationwide’s new football programme tackles broad issues

Sitting in the directors’ box at Crystal Palace last Saturday, I came across the new Nationwide Review, stitched neatly into my programme. It’s hard to tell the difference between the two from a design point of view. Like most British football programmes, it’s multi-coloured, immediate and chaotic in parts - but I’m sure that, to suit its environment, this is more by design than by default.

Sitting in the directors’ box at Crystal Palace last Saturday, I

came across the new Nationwide Review, stitched neatly into my

programme. It’s hard to tell the difference between the two from a

design point of view. Like most British football programmes, it’s

multi-coloured, immediate and chaotic in parts - but I’m sure that, to

suit its environment, this is more by design than by default.



Nationwide Review is a great read, moving beyond narrow club lines to

tackle broader issues such as how the lottery is affecting football

development.



And, thanks to authoritative regular editorial from football experts

such as Ross Williams, who covers the Nationwide League on Sky Sports,

Radio 5 Live’s Adrian Goldberg and contributions from national

journalists, it wins instant credibility with fans and clubs alike.



If my young son is anything to go by, it’s also got a great future on

bedroom walls. For me, the value of Nationwide Review lies with its

primary readers - passionate league football fans. A magazine devoted

totally to their league and their stars is worth a premium price.



But, although it already goes some way to feeding that passion,

involving the readers with competitions and ’feedback’ via the telephone

and e-mail, it could do more. What about a ’referee of the month’

competition - especially as most fans spend most of their time moaning

about the officials? Who knows, future chants may include, ’The referee

is a Nationwide banker’ (sponsored by, of course).



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