Nationwide "Voices" by VCCP

Nationwide is launching a trio of ads in its ongoing "Voices" campaign, in which an engaged couple and two individual women discuss what they would say to themselves six months from now.

They feature Matt Abbott and Maria Ferguson, both from London and who met through Nationwide; Laura Smyth, also from London; and Deanna Rodger from Bristol.

The work was created by Laura Muse, Elias Torres and Daniel Glover-James at VCCP, and directed by Greta Wynn Davies through VCCP Kin. The media agency is Wavemaker.

Nationwide first launched "Voices" in September 2016. The campaign has now featured more than 100 executions.


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