NatMag eNgage wins Revlon and Russian Standard pitch

LONDON - NatMag eNgage, the National Magazine Company's cross-media division, has won the pitches to design and produce print ads for Russian Standard vodka and cosmetic brand Revlon in the UK.

ENgage has been working in creative partnership with Revlon since April but this is its first major design work.

The Russian Standard campaign will run across two NatMags titles, Company and Esquire as well as magazines owned by rival publishers, Conde Nast and Hachette Filipacchi, in November.

The creative features a thick matt black "reveal" insert with a silver, gold and white embossed label and logo.

The Revlon campaign will run across Cosmopolitan and magazines owned by IPC and Hachette Filipacchi in December.

ENgage produced an eight-page bound-in poster for Revlon using the same creative from the display ad featuring actress Jessica Alba.

James Hayr, eNgage's strategic sales director, said: "eNgage is delighted to have been the only UK publisher to win the pitch to design and promote Russian Standard and Revlon. The two deals are testament to the fact that eNgage is recognised, ahead of other publishers, for its ability to deliver cut-through and stand-out advertising messages in innovative and varied ways."

NatMag eNgage was launched at the beginning of this year to offer agencies and clients a single point of contact for cross media solutions across it print and digital platforms.