The National Magazine Company has closed ZM, the men’s health and
fitness title, but the brand and some of the content are being
transferred to a new-look Esquire.
ZM’s editor is leaving but NatMags’ deputy managing director Duncan
Edwards said there would be no redundancies in ad sales.
ZM’s publisher Neil McQuillan will work on new products, and sales
development manager Jonathan Viner is moving to She. Some of ZM’s sales
team were shared with Zest and will continue to sell that title. Others
are likely to move to Esquire brand extensions. Esquire’s publishing
director Kevin Adams wants to add some of the staff to his sales team to
continue their relationship with ZM’s advertisers.
Edwards said: ’We like to test new concepts. This one wasn’t successful
but the subject matter is still valid.’
Esquire is dropping babes from its covers and replacing them with men,
such as Johnny Depp, but Edwards denied this was a bid to attract older
readers. ’We didn’t think the covers reflected the content,’ he
’We’re looking for readers of any age who want more than pictures of