NatMags enters the contract publishing fray with Citrus pair

The National Magazine Company, the parent of consumer titles

including Cosmopolitan and Esquire, is to launch a contract publishing

division.



NatMags Contract Publishing will be part of NatMags Specialist Media and

will be headed by Julian Downing and Carey Sedgwick, from Citrus

Publishing.



Downing was the communications planning director and Sedgwick was the

editorial and design director at Citrus.



The new contract publishing division will offer distribution

opportunities via NatMags' news-stand portfolio and a dedicated

editorial, advertising and publishing staff.



Sedgwick said: "The success of contract magazines depends on the

marriage of news-stand editorial quality and design with relationship

marketing principles."



Separately, She magazine, the company's monthly for 30-somethings, is

searching for an advertising agency to handle the title's relaunch with

its February 2002 issue.



The relaunch comes after the appointment of Eve Cameron as She's

editor.



The creator and former editor of Zest, the monthly health and fitness

magazine, Cameron swapped roles with She's editor, Alison Pylkkanen,

last month.



NatMags retains BMP DDB as the agency for its Best weekly title, but She

is understood to be approaching other agencies.



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