NatMags picks BMP for Cosmopolitan's birthday campaign

BMP DDB has won the advertising account for the UK's

biggest-selling women's magazine, Cosmopolitan, owned by The National

Magazine Company.

The appointment, made by Jan Adcock, the group publishing director at

NatMags, comes as Cosmopolitan gears up for its 30th birthday in March

next year. It is expected that BMP will spearhead a marketing drive for

the magazine toward this date.

Cosmopolitan is facing stiff competition from Conde Nast's launch title,

Glamour. The circulations for the titles are almost identical. Glamour

is backed with TV advertising through J. Walter Thompson.

BMP joined the NatMags roster when it won the business for Best in


A NatMags spokeswoman said: "We haven't appointed anyone to anything

yet. We're talking to a lot of agencies at present."

No-one at BMP was available for comment.