NatMags in plan to launch cafes chain using Cosmo name

The National Magazine Company is in talks about launching a Cosmo Cafe, the latest in a line of brand extensions for its most successful women’s monthly title, Cosmopolitan.

The National Magazine Company is in talks about launching a Cosmo

Cafe, the latest in a line of brand extensions for its most successful

women’s monthly title, Cosmopolitan.



Terry Mansfield, the NatMags managing director, told Campaign this week:

’I am mad about a Cosmo Cafe, which I believe has tremendous

possibilities.



We are talking to a number of companies in the restaurant and leisure

business, but we haven’t found a partner yet who has that vision we’re

looking for. It would be in London, Leeds and Manchester. It would

provide a service for women.’



Mansfield said the Cosmo Cafe would give a similar experience to

’opening the pages of the magazine’. Despite the recent struggles of the

Fashion Cafe and other themed restaurants, Mansfield is bullish about

the prospects for such a venture.



NatMags has already extended the Cosmopolitan brand into drinks, bed

linen, swimwear and lingerie and recently launched a Virtual Makeover

CD-Rom.



Mansfield is also keen to exploit the opportunities offered by digital

TV through a Cosmopolitan TV channel.



Newsmaker, p14.



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