The National Magazine Company has shaken up its publishing group as
it looks to build circulation growth among its stable of titles.
Seven NatMags publishers are swapping jobs at the instigation of the
managing director, Terry Mansfield, who wants to initiate change and
innovation at House Beautiful, Harpers & Queen, She, Esquire, Company,
Country Living and the parenting titles, M and Having a Baby.
Jamie Brill, a director of NatMags and the publisher of Harpers & Queen,
has moved to House Beautiful to oversee what Mansfield called ’an
aggressive programme of development’.
Austyn Hallworth, who was publisher of House Beautiful, has moved on to
Harpers & Queen. Chris Hughes, publisher of Esquire, is to take charge
of Country Living, swapping roles with Kevin Adams.
Jan Adcock, who was publisher of Company, has been promoted to group
publisher in charge of M and Having a Baby. Nadia Dawson, who was
publisher of She, will oversee Company. Vivien Cotterill, previously
responsible for M and Having a Baby, becomes publisher of She.
Mansfield said: ’Clear brand franchises communicated to magazine
retailers, readers and advertisers will be the key as we embark on an
aggressive programme of planned expansion to maintain our premier
position in this new market.’
Mansfield made a similar job exchange more than a year ago, when Liz
Kershaw, Good Housekeeping’s publisher, swapped with Simon Kippin, the
publisher of Cosmopolitan.