NatMags seeks online ad director ahead of relaunch of 'thin' consumer websites

LONDON – The National Magazine Company is seeking an online advertising director to help relaunch all of its consumer websites over the next year.

The publisher plans to update the sites of its biggest brands, including Good Housekeeping, Cosmopolitan and Country Living, within the next six months and the rest of the consumer websites will follow.

Each of the free-to-access sites will offer more opportunities for user interaction, alongside a mixture of magazine and web-only editorial and more archive material.

Management of the sites will be integrated with that of the magazines and each title's editor will oversee content on both platforms.

Duncan Edwards, NatMags chief executive, said: "Our sites currently offer a thin product that doesn't really add much value beyond driving subscriptions and merchandise sales.

"Being a magazine reader is like being a member of a club and we want the sites to reflect that with compelling content, strong community tools and specialist services."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content