Good Housekeeping is to launch as a masthead programme on ITV early
next year, becoming the first major non-BBC magazine to be made into a
terrestrial TV show.
The magazine’s owner, The National Magazine Company, is also planning to
find a sponsor for the show.
The move means the existing Good Housekeeping Show will no longer be
broadcast on Granada Sky Broadcasting’s cable and satellite channel
NatMags, which also owns the programme, is finalising details of the new
show with Granada and the Independent Television Commission.
The new show will run for between 30 and 50 minutes during ITV’s
afternoon schedule. It will differ in content from the current programme
but will follow a similar editorial approach.
Advertisers will be offered cross-media deals involving both the show
and the magazine.