NatWest has launched a campaign supporting SMEs as the British economy faces another recession.
A camera flies through the English countryside in an exploration of what makes Britain "extraordinary". Referencing the region’s landscape and history, the ad concludes that Britain’s essence is "in the people keeping the nation going for us all," such as Cornish sweet shop Buttermilk confectionaries.
The ad encourages other small businesses to visit the NatWest website for a chance to win one of three TV spots worth more than £150,000 to each business, in partnership with ITV and Pablo.
Runners-up prizes include places on NatWest’s Accelerator programme for entrepreneurs, coaching sessions and advertising spend for LinkedIn.
The work was created by Tim Snape and directed by Simon Stock through Seven 5 Productions.