NatWest Group has appointed Margaret Jobling, the former group chief marketing officer of British Gas owner Centrica, as CMO, despite saying in February that the position would be abolished.
Jobling left Centrica in June as part of a restructure that involved the loss of 5,000 jobs. She is set to take up her role at NatWest Group – which until last week was named Royal Bank of Scotland Group, after its other main brand – in September, reporting to chief executive Alison Rose. Jobling will attend the company’s executive committee.
Jobling joined British Gas in 2014 as director of marketing. She previously held marketing director roles at Cadbury and Birds Eye.
RBS Group said in February that it would scrap the post of CMO once David Wheldon, who had been in the role for five years, retired the following month.
A spokeswoman for NatWest told Campaign that while Jobling would have the title of CMO, her role would not be the same as that of Wheldon, whose remit included marketing, digital, media relations, public affairs and internal comms. Those responsibilities will be shared between Wheldon and Nigel Prideaux, who started as group director of communications and corporate affairs in June.
Commenting on the appointment, Rose said: "As we move forward as NatWest Group, it’s so important for us to talk to our customers about the help we can offer them and how we do business.
“That’s what will define us and set us apart as we champion the potential of the people, families and businesses we serve. Margaret’s role in this will be vital, leading an integrated marketing strategy across our businesses, and her expertise and experience is an important addition to my senior leadership team."
Jobling added that she was “delighted to be joining NatWest Group at such an exciting time for the business, as it embarks on a new strategy with purpose at its heart”.