NatWest has released an integrated campaign promoting its mobile banking app. M&C Saatchi created the work, which includes a 40-second TV spot, as well as press, social and outdoor executions. The TV ad is told from the perspective of a child, who thinks that her mother is magical because of all the things she can do with the NatWest app. It was created by Will Bates and Curtis Brittles, and directed by Pete Riski through Rattling Stick.
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