NatWest "We are what we do" by M&C Saatchi

NatWest has chosen to film its new ad in black and white in a campaign that asks viewers to hold the bank to account for its actions.

The 60-second spot edits together a collection of clips and films that demonstrate a range of personality traits, both good and bad.

The crux of the campaign is integrity, a trait the bank is keen to prove it possesses.

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