NCDV 'drag him away' by JWT London

JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre for Domestic Violence.

The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones.

The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler.