Nectar celebrates our individual quirks in biggest ever TV campaign

Nectar, the loyalty card scheme, is launching its biggest ad campaign to date with a spot which describes the UK as a nation of individuals.

A 40-second spot, created by Iris Worldwide, launches on ITV and Channel 4 today, alongside further promotion on Facebook, Twitter and Instagram.

Today’s launch marks the first of a series of TV ads, narrated by Bill Nighy, which focuses on the peculiarities and eccentricities of individuals who make up the diverse melting pot of modern Britain. 

The ad was written and art directed by Andy Taylor, the executive creative director at Iris, and directed by Neil Harris through Smuggler. All Response Media handled the media planning and buying.

The campaign promotes Nectar as the loyalty card that will reward customers with things they truly love, supported with the strapline: "Nectar – we’re putting the ‘YOU’ in ‘thank you’.

Nectar is also encouraging customers to tell them on social media what makes them individual by using the #makesmeME hashtag, as well as via the company’s smartphone app.

Will Shuckburgh, the managing director of Nectar, said: "We’ve spent the past year working hard to ensure Nectar reflects the needs and wants of our 19 million customers  not just now, but also for the future.

"We know they want offers and rewards which are relevant to them and mobile is how they’d like to receive them. That’s why we’ve transformed our business. We’re confident that this new ad campaign demonstrates our mission to individually thank each and every one of our customers."

Since launching in 2002, Nectar has become the UK’s biggest customer loyalty card scheme and member retailers include Sainsbury’s, BP and Homebase. It was launched in 2002 by a private firm, Loyalty Management UK, and sold to current owners Aimia in 2009.