Nectar "Droplet" by Iris

Nectar is promoting its new rewards and loyalty scheme with a playful ad featuring the "Droplet", a larger-than-life animated logo that bounces through the supermarket.

Introducing the strapline "Get your Nectar on", the campaign encourages shoppers to check the new app to ensure they don’t miss its personalised weekly offers. It will run across TV, print, radio, social and digital media. The work was created by Eli Vasiliou and Richard Peretti, and directed by Noah Harris through Agile.



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