Nectar "Droplet" by Iris

Nectar is promoting its new rewards and loyalty scheme with a playful ad featuring the "Droplet", a larger-than-life animated logo that bounces through the supermarket.

Introducing the strapline "Get your Nectar on", the campaign encourages shoppers to check the new app to ensure they don’t miss its personalised weekly offers. It will run across TV, print, radio, social and digital media. The work was created by Eli Vasiliou and Richard Peretti, and directed by Noah Harris through Agile.

 

Credits

Director of marketing & planning
Brand and planning director
Senior brand manager
Senior brand marketing executive
Senior marketing strategist
Lead strategic and creative agency
Executive creative director
Creative director
Executive strategy director
Managing partner
Business director
Media agency
Production company
Director
Producer
Edit house
Editor
Post production
Audio post production
Sound engineers
Sound producer
CGI artist
CGI producer
Visual identity

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