The campaign comprises national 96-, 48- and six-sheet posters, national press and ads on local radio. The print executions by WCRS showcase the range of rewards on which parents can redeem their reward points to keep their children amused during the break. These include days out at theme parks, wildlife parks, historic palaces and trips to museums.
The campaign will also serve to educate reward collectors on where they can redeem their points as well as inform them from where they can be collected.
Starcom Motive is responsible for the media planning and buying for the campaign, which kicks off on 28 July and concludes the week commencing 25 August.
The campaign is locally targeted so that audiences in London and the South East will see posters about London Zoo and Madame Tussauds while people in the Midlands will hear a radio ad featuring attractions including Warwick Castle and Cadbury World.
Liz Darran, a board director at WCRS, said: "This campaign will remind Nectar collectors what they're saving for and continue to build excitement around the brand. The real story for mums and dads is that Nectar can provide a fantastic family experience, rather than just money off their shopping."
David Cornmell was the copywriter and Jane Briers the art director at WCRS.
Participating companies on Nectar include Vodafone, Thresher and Sainsbury's.