Nectar links with Virgin for points push

LONDON - Sainsbury's is teaming up with Virgin Radio to launch a new month-long promotion based around the Nectar card loyalty scheme.

The package has been developed as part of Virgin's "Access All Areas" initiative and will run during the evening talk show Jezza's Virgin Confessions.

It will promote Sainsbury's "Win a Million Nectar Points" free prize draw, which will see 1m points given away to a Nectar card customer every day between February 12 and March 1.

Using the tagline "Nectar -- better rewards for everyone", the show will feature on-air competitions boasting "Nectar Rewards" prizes such as Lunn Poly holiday vouchers, trips to Paris or Brussels with Eurostar, and DVD players and Playstation 2 consoles from Blockbuster. The entry mechanics of the in-store prize draw will also be explained during the show.

Brian Commins, promotions director at Virgin Radio, said: "It is as a result of the previous success of our innovative and bespoke service that we are able to get high quality partners to commit to extended promotions across a month."

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