Neil Armstrong 'stars' in Waterstone's ad

LONDON - Neil Armstrong's moonwalk is the basis of a Waterstone's TV spot, launched to coincide with the Christmas period.

The ad is one of two by CHI & Partners, based on the concept of ‘discovery'.

Mocked-up footage shows Armstrong refusing to descend from the space capsule until someone discovers the story of the landing.

A second spot features someone waiting to be buried alive.

The ads were written by Matt Collier and Wayne Robinson and directed by Mike Long through Epoch.