Neilson Active Holidays launches try before you buy VR experience

Neilson Active Holidays is utilising Oculus Rift virtual reality (VR) technology so that consumers can experience its range of holiday options first hand.

The VR experience transports participants to summer and winter destinations
The VR experience transports participants to summer and winter destinations

The 'Have A Go Before You Go' campaign sees people who don the VR headsets experience the ski slopes of Andorra through to summer destinations such as Greece.

Those who share their 360 degree virtual reality experience on social media using the hashtag #neilson will be in with a chance of winning a holiday courtesy of the travel company. 

Andy Furlong, director of marketing and sales at Neilson Active Holidays, said: "We wanted to provide as many people as possible with the exhilarating feeling of being on a Neilson Active holiday and by using ground-breaking technology, we’re making this a reality.

The travel company has partnered with JCDecauxLive to deliver the experience, which first visited Stratford Westfield last weekend (27-28 June).

The tour will head to The Bullring in Birmingham from 4-5 July.  

More: STA Travel partners with Brand USA for virtual reality tour 

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