Nescafé Dolce Gusto "Will.i.am, (Sittin' on) the dock of the bay" by Publicis Conseil

Will.i.am has remixed the classic Otis Redding tune, (Sittin' On) the Dock of the Bay, for Nescafe Dolce Gusto.

"There's nothing like being creative to reinvent a classic" claims Will.i.am in the ad, which includes shots of the famous technophile remixing the track on decks and his smartwatch.

The campaign launched on the Nescafé Dolce Gusto Facebook page with exclusive behind-the-scenes images posted by Will.i.am. The teasers came before the film's online launch on 1 September, followed next day by the TV launch.

Credits

Vice president, head of the Nescafé Dolce Gusto global business unit
Head of communication and marketing
Marketing advisor
Executive creative directors, Publicis Conseil
Copywriter
Art director
Social media
Channel planner
Process manager
TV Production (Prodigious)
Sound Producer
Production company
Producer
Producer director
Post-production (Prodigious)
Director of photography
Business affairs (Prodigious)