Nescafe and Google team up for virtual reality coffee farm

Nescafe has partnered with Google to show consumers what life is like on a coffee farm using a 360 degree immersive app.

Nescafe: 360 degree virtual reality app lets consumers get behind the scenes of a coffee farm
Nescafe: 360 degree virtual reality app lets consumers get behind the scenes of a coffee farm

The app, on Android and Apple, gives Smartphone users a panoramic inside view of the way the brand harvests coffee cherries on farms in Brazil.

Using tech based on Google Cardboard, people can tilt in any direction. It is designed to make people feel they are standing in the coffee field themselves and can also be viewed in YouTube. 

The experience has been designed to highlight that Nescafe employs 250 experts in coffee farming and has farms in 10 countries. It also offers education and training in sustainable farming, it said.

Brand: Nescafe

Client: Michael Chirsment, global head of integrated marketing

Agency: Ogilvy