Nespresso launches two-tier Connoisseur Club experience

Coffee brand Nespresso has unveiled its Connoiseur Club experience at the Henley Royal Regatta (1-5 July).

The structure houses interactive tasting experiences
The structure houses interactive tasting experiences
Inside, the purpose-built two-tier venue hosts a range of fun and interactive activities, including demonstrations from Michelin-starred chefs and tailored 'triangulation' tasting tests.

The brand opened the doors to the structure on Wednesday (1 July) at the Oxfordshire sailing event, where it will stay in situ until Sunday (5 July). The campaign promises an immersive sensory exploration of Nespresso's products and aims to drive consumers to become part of the Nespresso Club.

After Henley, the club will travel to Festival No. 6 in Portmeirion, Wales. Wasserman Experience has produced the activation for the brand.

More: Caroline Wozniacki serves up Lavazza coffee at Wimbledon

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More