The brand opened the doors to the structure on Wednesday (1 July) at the Oxfordshire sailing event, where it will stay in situ until Sunday (5 July). The campaign promises an immersive sensory exploration of Nespresso's products and aims to drive consumers to become part of the Nespresso Club.
After Henley, the club will travel to Festival No. 6 in Portmeirion, Wales. Wasserman Experience has produced the activation for the brand.
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