Nespresso "Master Origin" by JWT London

Nespresso's global campaign to launch its new single origin coffee range, Master Origin, draws on the unique landscape of each region from which the blend originates.

It was shot in Indonesia, Ethiopia, India and Central America and features local coffee roasters. The campaign will run in over 90 markets worldwide and span digital and social media, print, outdoor, CRM and TV. It was created by Adam Rimmer and Pete Davies and directed by Trunk through World Fixers.