Nesta pairs advertising gurus with creative companies

LONDON - Nesta has lined up advertising executives including John Bartle and Peter Bazalgette to mentor creative companies in a bid to boost the UK's creative industry.


The National Endowment for Science, Technology and the Arts has paired up 24 companies with 25 mentors, including adland figures such as Moray MacLennan, the global chief executive of M&C Saatchi, and Bartle, the co-founder of Bartle Bogle Hegarty, as part of the Creative Business Mentor Network initiative.

Other mentors include David Kershaw, the chief executive of M&C Saatchi, Stephen Woodford, the chairman and chief executive of DDB London, Nick Blunden, the managing director of Profero, Tim Bonnet, the chief executive of Tequila\UK, and Tess Alps, the chief executive of Thinkbox.

Jon Kingsbury, the director of the creative economy at Nesta, said: "Creative businesses are highly networked, but getting practical, intelligent advice on business growth, from people who appreciate their sector, is tough to find. Our programme focuses on the highly innovative, creative businesses which will contribute to the creative industries leading the UK out of recession."


The full list of mentors:

Agency Inc David Kershaw, CEO, M&C Saatchi
Airlock Peter Cowley, MD, Digital Media, Endemol
Avatar Productionstions Wayne Garvie, director of content and production, BBC Worldwide
Axis Animation Nick Blunden, MD, Profero
CitySocialising Andy Taylor, director, All3Media
Connected Picturestures Tim Bonnet, CEO, Tequila\UK
DESQ Andrew Chitty, MD, Illumina
Distilled Ltd John Varney, former CTO, BBC
Glasshead Alex Graham, CEO, Wall To Wall
Hotspur & Argyleyle Tess Alps, CEO, Thinkbox
Jason Bruges StudioStudio Mike Kelly, MD, Northern Alliance
Kindle Entertainmentnment Andrew Zein, MD, Tiger Aspect
Lambent Productionsuctions Andrew O'Connor, CEO, Objective Production
Love Productionsns Peter Bazalgette, media consultant, NewBaz
Mammoth Screen Ltden Ltd Patrick McKenna, chairman, Ingenious Media
Nameless Media Group Ltda Group Ltd Charles Wace, CEO, Two Four
Novarising Moray MacLennan, global CEO, M&C Saatchi
October Films Louise Pedersen, MD, All3Media
OTPL Worldwidee Howard Kiedaisch, MD, Arts Alliance Media
Que Pasa Stephen Woodford, chairman and CEO, DDB London
Roughcut Televisionvision Alex Connock, CEO, Ten Alps
The Neighbourhoodhood Steve Taylor, director of development and innovation, Aegis Media UK & Ireland
Thinkpublic John Bartle, co-founder, BBH
Traffic Digital Ray Marshall, MD, Festival Film & Television
Paul Sandler, MD, Objective Productions