Nestea calls global advertising review

LONDON - Nestea has kicked off a pitch for its global advertising account, and has invited McCann Erickson, Ogilvy Group and Wieden & Kennedy to pitch for the business.

Newstea...looking for global ad agency
Newstea...looking for global ad agency

The pitch, which is being run out of Nestea's head office in Zurich, begins with strategic presentations this month, followed by a creative pitch at the end of February.

Beverage Partners Worldwide, the joint venture between The Coca-Cola Company and Nestlé, which distributes Nestea globally, is handling the process.

The successful agency will take responsibility for developing a global ad campaign for the iced tea brand, in a bid to strengthen its position against its main rival, Lipton, the Unilever-owned product.

The campaign will run in all global markets where it has a presence, except for the US and Japan.

The review comes after a pitch for the Hong Kong and Macau Nestea account, which was won by McCann Erickson following a pitch against Lowe, WE Marketing and the incumbent, Ogilvy & Mather.