The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience.
Later this week, it will draw up a shortlist of agencies to pitch for places on the new roster against existing roster agencies.
Nestlé’s relationship marketing activity is currently handled on a category basis by a number of agencies, including Joshua, which won the account to work on beverages such as Nescafé in 2005, and OgilvyOne, which has worked on infant nutrition brands.
