Nestlé calls review of UK direct roster

LONDON - Nestlé is reviewing its direct marketing agency arrangements in the UK with a view to building a new roster of agencies to work across all its UK brands.

Nestlé...reviewing DM arrangements in UK
Nestlé...reviewing DM arrangements in UK

The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience.

Later this week, it will draw up a shortlist of agencies to pitch for places on the new roster against existing roster agencies.

Nestlé’s relationship marketing activity is currently handled on a category basis by a number of agencies, including Joshua, which won the account to work on beverages such as Nescafé in 2005, and OgilvyOne, which has worked on infant nutrition brands.