Nestlé Cereals plants levitating illusionist in Waterloo

Nestlé Cereals activated a magical illusion in London's Waterloo station yesterday (30 September) as part of its #CerealLift campaign.

Sean Alexander appeared to hover above the station's main concourse
Sean Alexander appeared to hover above the station's main concourse

The brand enlisted illusionist Sean Alexander to stage an unexpected stunt in the middle of the station’s main concourse. The magician was seated holding a bowl of cereal and surprised commuters and tourists by appearing to levitate throughout the day.

A sampling station filled with cereals such as Nesquik, Cheerios and Shreddies was positioned adjacent to the stunt.

Agency Tribe Marketing devised and exectued the one-day activation. It was designed to complement Nestlé Cereals’ latest research that showed nearly a third of UK adults are in need of a ‘lift’ to improve their mood.

The brand created a cereal caterpillar that toured the UK back in April. 

More: In pictures - On the road with Dorset Cereals

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