Nestlé launches cereal caterpillar activation

Nestlé Cereals has devised a 10ft caterpillar made out of a selection of its whole grain cereal brands, including Shreddies, Cheerios and Nesquik.

Nestle launches the 'cereal-pillar'
Nestle launches the 'cereal-pillar'

The ‘Cereal-pillar’ concept is designed to highlight to parents that a bowl of Nestle breakfast cereal provides children, particularly those who would prefer to eat creepy crawlies over their vegetables, with the vitamins and minerals they need.

The Space and People Group has booked the cereal caterpillar, which is 1,522 times its normal size, to appear at Brighton Churchill Square tomorrow (2 April) at 9:00am. It is set to make its way around the country.

Nestle Cereal is revealing the other locations the cereal caterpillar will be heading to on its UK Facebook page.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now