Nestlé NaturNes "First family" by BBH London and Publicis Conseil

Nestlé's organic baby food brand introduces viewers to the "first family" in an animated campaign by BBH London and Publicis Conseil.

The ad reminds parents of their natural instincts by journeying back to their imaginative roots and recounting the lessons the first couple learned along the way to parenthood. Set to an upbeat soul soundtrack, the animation has a handmade quality to reinforce the brand’s "natural" proposition. The work was created by Simon Cenamor and Raymond Chan and directed by Marc Craste and Manddy Wyckens through Studio AKA. 

Credits

Publicis deputy worldwide account director
Creative team
Creative directors
Strategist
Strategy director
Business lead
Account manager
Account director
Account director
BBH executive producer
BBH producer
BBH assistant producer
Production company
Producer
Production assistant
Post production
Editor/Editing house