Nestlé NaturNes "First family" by BBH London and Publicis Conseil

Nestlé's organic baby food brand introduces viewers to the "first family" in an animated campaign by BBH London and Publicis Conseil.

The ad reminds parents of their natural instincts by journeying back to their imaginative roots and recounting the lessons the first couple learned along the way to parenthood. Set to an upbeat soul soundtrack, the animation has a handmade quality to reinforce the brand’s "natural" proposition. The work was created by Simon Cenamor and Raymond Chan and directed by Marc Craste and Manddy Wyckens through Studio AKA. 


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