The work marks the first TV brand advertising for Polo since 1999, and relaunches the brand with new packaging. It focuses on the range's five core flavours: original, citrus sharp, sugar free, fruits and spearmint.
The first two ads are set in a "Polo world", where "The Creator", a demanding character with a polo on his head, oversees the selection of the sweets.
In "Taraah!", he watches a series of auditions in which original Polos perform for places in the tube. The Creator dismisses them, before he spots Roland, a Polo who excels himself.
Unfortunately, Roland fires himself from a canon and smashes against a wall.
"Exam promotes the citrus sharp flavour, and sees a Polo called Billy trying to pass an exam. He fails, whereupon The Creator smashes him with a jack-hammer released from the ceiling. The ads were planned and bought by MindShare, and break on 1 August.
Polo's marketing manager, Catherine Dymond, said: "This relaunch is designed to reinvigorate the brand under the canopy of 'Hole-y refreshing'."
The campaign comes a year after the launch of Polo Smoothies with a £2.7 million adspend, designed to push Polo into the mainstream sweets sector.
Nestle also rolled out a campaign for the Polo Super Mint sub-brand in September 2000.
The ads were written by Jonathan John and art directed by Nick Wootton, and the animation was directed by Luis Cook through Aardman.