Nestle Rowntree 'rowntree's randoms' by JWT London

Nestle's Rowntree is seeking to compete with the like of Haribo in the adult sweet market with its new jelly sweets Rowntree's Randoms, and is promoting the product launch with a new TV campaign.

The ads, created by JWT London, feature adults eating the sweets, which are shaped in the form of random things such as bicycles, ice cream cones and shuttlecocks.