Nestlé shortlists two for beverage brands DM pitch

LONDON - Nestlé has shortlisted Partners Andrews Aldridge and EHS Brann to pitch for the direct marketing account for its beverage brands.

Nestlé beverage brand Nescafe
Nestlé beverage brand Nescafe

The news means the confectionery company is bringing to an end its relationship with G2 United Kingdom, which had been the incumbent on the beverage business since 2005.

Carlson Marketing, another Nestlé roster agency, has also been eliminated from the process.

Nestlé first called a review of the direct marketing arrangements for its beverage brands business in October last year.

The company requires an agency with strong CRM and eCRM experience, as it looks to build stronger relationships with its customers.