Nestle in talks with three roster shops about Nescafe task

Nestle has called three of its roster agencies into discussions at its Switzerland headquarters to decide the fate of its current Nescafe branding campaign.

Nestle has called three of its roster agencies into discussions at

its Switzerland headquarters to decide the fate of its current Nescafe

branding campaign.



Publicis, McCann-Erickson and Dentsu are all making presentations for

what sources describe as ’phase two’ of the campaign. The initial work,

which featured people from all over the world enjoying a cup of Nescafe,

was created by Publicis.



The Dentsu group, whose main UK agency, CDP, is thought to be involved

in the talks, handles the advertising for the brand in the Far East and

Korea but has never before been invited to pitch for work that will air

globally.



McCann-Erickson, which handles the bulk of Nescafe’s worldwide business,

was shunned last year when Publicis was appointed to create the latest

campaign, dubbed ’open up’.



A spokesman for Nestle refused to comment.



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