Details on Moschino Barbie are scant so far, but the doll comes kitted out with slogan t-shirts, black leather and chunky gold accessories.
She launches with a retro commercial showing off her eight-piece wardrobe, perm and brick phone.
For Barbie owners with wardrobe envy, and a wad of spare cash, Moschino is offering a matching, human-sized capsule wardrobe.
The doll comes in at $150, while the new apparel will cost up to $1,595.
This isn't the first time Moschino's creative chief Jeremy Scott has shown his appreciate for the kitsch children's toy. This time last year, Scott created Barbie-inspired dresses for his spring/summer 2015 collection.