Thus, the telecoms and internet company majority-owned by Scottish
Power, has appointed TBWA/GGT to its pounds 3 million integrated
The agency won the business after a final-stage pitch against Clark
McKay & Walpole. The pitch was overseen by Agency Insight.
The advertising and direct marketing will cover the Thus corporate brand
and Demon Internet. It involves developing strong relationships with
business customers and, to a lesser degree, with consumers.
The account was previously held by the specialist technology agency
The agency had worked for Thus for two years.
Thus was launched in 1999 by Scottish Power and was rebranded and
floated as a spin-off. Its main focus is providing businesses with web,
data, telecommunications and call-centre services. It also targets
consumers in the UK and the Netherlands through the Demon Internet
Press accounts for more than 90 per cent of Thus's spend with a small
amount of outdoor and direct mail supporting this activity.
Thus split its advertising last year between a scratch card game, its
telecommunications service, Demon Internet and premium rate phone
Demon Internet also sponsors Fulham Football Club but will not renew
this deal at the end of the season.
Scottish Power, which owns just over 50 per cent of Thus, centralised
its media into CIA last year. However, media for Thus is handled by
This account is not being reviewed.
Mike Cornwell, the chief executive of TBWA/GGT, was unavailable to
comment on the win.