Net company picks TBWA GGT to handle integrated account

Thus, the telecoms and internet company majority-owned by Scottish

Power, has appointed TBWA/GGT to its pounds 3 million integrated


The agency won the business after a final-stage pitch against Clark

McKay & Walpole. The pitch was overseen by Agency Insight.

The advertising and direct marketing will cover the Thus corporate brand

and Demon Internet. It involves developing strong relationships with

business customers and, to a lesser degree, with consumers.

The account was previously held by the specialist technology agency


The agency had worked for Thus for two years.

Thus was launched in 1999 by Scottish Power and was rebranded and

floated as a spin-off. Its main focus is providing businesses with web,

data, telecommunications and call-centre services. It also targets

consumers in the UK and the Netherlands through the Demon Internet


Press accounts for more than 90 per cent of Thus's spend with a small

amount of outdoor and direct mail supporting this activity.

Thus split its advertising last year between a scratch card game, its

telecommunications service, Demon Internet and premium rate phone


Demon Internet also sponsors Fulham Football Club but will not renew

this deal at the end of the season.

Scottish Power, which owns just over 50 per cent of Thus, centralised

its media into CIA last year. However, media for Thus is handled by


This account is not being reviewed.

Mike Cornwell, the chief executive of TBWA/GGT, was unavailable to

comment on the win.

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