Netflix seeks shop for launch of UK series

Netflix is seeking an agency to promote an original TV series launching in the UK.

Netflix seeks shop for launch of UK series

The on-demand TV and film company has contacted creative agencies directly with a brief. 

Previous shows commissioned by Netflix include the US remake of House Of Cards and Better Call Saul. This is the first time the company has sought an agency to advertise a specific series in the UK.

Netflix does not have a retained agency in Europe and works with shops on a project basis. Most recently, Wieden & Kennedy Amsterdam produced "great things start with Netflix", which promoted the company’s European expansion.

Before that, Fallon created Netflix’s first UK-specific brand campaign, called "get watching", in 2014.

Netflix did not return requests for comment.