Netherwood quits O&M for 'lifestyle' business venture

Ogilvy & Mather's head of account management and managing partner,

Sally Netherwood, quit the agency last weekend and plans to set up a

personal organisation company.



Netherwood's job at O&M was to oversee the agency's 120-strong account

handling team. She became a managing partner in April last year, dealing

specifically with clients such as Kraft Foods and The Observer.



Her new 'lifestyle management' company, which she hopes to launch by the

end of the year, will supply personal assistants for busy

executives.



Netherwood was hired from Grey Advertising in May 1999, where she was a

board account director, to become head of account management. She was

hired by O&M's former managing director, Richard Pinder, who first

poached her from Young & Rubicam when he worked at Grey in 1993. While

at Grey, Netherwood worked on Mars Petfood, Lenor, and the relaunch of

Fairy Liquid.



Paul Simons, the group chairman and chief executive of O&M, said he had

yet to hire a replacement for Netherwood. She leaves at the end of May,

but Simons stressed her job would be filled internally.



'Sally is heading for pastures new and is going with our very best

wishes. She has made a significant contribution to the turnaround at

Ogilvy in the past 18 months,' he added.



Netherwood's resignation comes two weeks after Simons hired Georgie

Shooter as a managing partner from D'Arcy to bolster the senior

management.



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