Network Rail "Brighter journeys" by 23red

Network Rail is marking World Mental Health Day this month with a campaign by 23red.

In partnership with brand experience agency Sense, sensory installations of flowers in bloom have been set up at railway stations to evoke a feeling of being in nature.

They are supported by in-station media featuring poems, as well as out of home advertising and print and social media executions. In partnership with mental health charity Chasing the Stigma, the campaign also promotes the Hub of Hope app.

Written by Ali Omar and art directed by Daryll Arthur, the work is further supported by a film directed by Sam Bailey through Oliver’s Island. The media agency is Universal McCann.

Credits

Creative agency
Creative director
Art director
Copywriter
Head of design
Strategy director
Business directors
Account director
Senior account manager
Creative services director
Photographer
Activation agency
Activation senior account director
Media agency
Media planner
Production company
Director

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member