Network Rail is marking World Mental Health Day this month with a campaign by 23red.
In partnership with brand experience agency Sense, sensory installations of flowers in bloom have been set up at railway stations to evoke a feeling of being in nature.
They are supported by in-station media featuring poems, as well as out of home advertising and print and social media executions. In partnership with mental health charity Chasing the Stigma, the campaign also promotes the Hub of Hope app.
Written by Ali Omar and art directed by Daryll Arthur, the work is further supported by a film directed by Sam Bailey through Oliver’s Island. The media agency is Universal McCann.