Networks compete for Barclays Capital

Barclays Capital, the investment-banking arm of Barclays PLC, is looking for an above-the-line agency to handle its consolidated global advertising business.

The account is currently split across a number of roster agencies around the globe, and Barclays Capital is looking for a single network with offices in New York, Hong Kong, Tokyo and London. The pitch will be handled by the AAR.

The winning network will be briefed to create a global brand-building campaign.

It will principally be a business-to-business campaign aimed at large global corporations, financial institutions and governments.

In the UK and Europe, the business is currently handled by Doremus, a specialist financial agency that is a subsidiary of Omnicom.

However, the outfit will still be retained and work with the financial company on a project-by-project basis.

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