Networks compete for Barclays Capital

Barclays Capital, the investment-banking arm of Barclays PLC, is looking for an above-the-line agency to handle its consolidated global advertising business.

The account is currently split across a number of roster agencies around the globe, and Barclays Capital is looking for a single network with offices in New York, Hong Kong, Tokyo and London. The pitch will be handled by the AAR.

The winning network will be briefed to create a global brand-building campaign.

It will principally be a business-to-business campaign aimed at large global corporations, financial institutions and governments.

In the UK and Europe, the business is currently handled by Doremus, a specialist financial agency that is a subsidiary of Omnicom.

However, the outfit will still be retained and work with the financial company on a project-by-project basis.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content