Networks line up to contest $50m AMD global assignment

Advanced Micro Devices, the microprocessing system manufacturer, is

holding a global review of its $50 million business.



The systems giant has shortlisted McCann-Erickson, Leo Burnett and Young

& Rubicam for the account, having initially approached six global

networks including Lowe & Partners, D'Arcy and DDB.



The pitch will take place in the last week of February at AMD's

headquarters in Sunnyvale, California.



The pitch is being run out of the US and the successful network's London

office will be responsible for running the pan-European account.



Although there has been no announcement of a media review, pitching

agencies were asked to answer media questions, prompting speculation

that there may be a review in the future.



AMD is the world's second-largest microprocessor manufacturer. However,

it is less well known than the market leader and rival chipmaker,

Intel.



Previously the account had been handled by Interpublic's Hill Holliday

Connors Cosmopulos, with Publicis handling the European business.



The review has been called by AMP in a bid to build its brand

credentials to compete with its rival, and enhance AMD PC processor

brand awareness among professional and consumer PC users.



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