Neutrogena to open Beauty Box in London

Skin care brand Neutrogena is set to launch its Beauty Box in London's Box Park Shoreditch, which will feature experiential activity.

Neutrogena to open Beauty Box in London
Neutrogena to open Beauty Box in London

The one-off concept store will be open from 1-7 May, with experiential activity mainly taking place over the weekend. On 6-7 May, guests will be able to add a selfie and empowering message to the 'Confidence Tree'; get ready for a night out with the futuristic Manicure Pod; enjoy sweet treats from Blondies Kitchen and test out the Neutrogena geofilter on Snapchat.

On 6 May, beauty blogger Em Ford, author of My Pale Skin, will be onsite to meet and greet guests. Ford is the official ambassador for the #ShineYourLight campaign.

The Beauty Box forms part of the brand's #ShineYourLight campaign which aims to highlight the emotional impact acne can have on the everyday lives of women. Customers will have an exclusive opportunity to explore the new Neutrogena Visibly Clear Light Therapy Acne Mask and Spot Proofing Range. The store will feature modern displays, and will be decorated with bright pink lighting, neon artwork and a photobooth where guests will be able to take selfies for their social channels.

More: In February, Event went behind the scenes at The Lush Summit, which offered guests a range of ethically-themed workshops and activities. In March, Burt's Bees staged an interactive Wall of Kisses to mark the launch of the brand's new lipstick range. 

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